Martin writes a regular newsletter to our clients on ideas that we think might interest them or provide some business advantage. Previous issues, which you can read using the buttons on the left, have covered:
- the number of eggs you have to buy to guarantee a certain number of hens (a
surprisingly important topic to anyone who writes business cases)
the persistence of tribal and medieval guild structures in the modern corporate world
The commoditisation of ideas, or how the Rothschild family rocked the world with a carrier pigeon
virally trasmitted ideas in business
the arithmetic of belief, and how to sell into saturated and unsaturated brains
why the stuff they taught you on your MBA course won’t work overseas
why marketing men, ever in pursuit of ‘social connectors’, are idiots.
Scaring Others for Fun and Profit!
somewhat gloomily, the End of the World, Part 2
the failure of the 'invisible hand' and the tragedy of the commons.
You can send me comments, and suggestions for new topics, here.
While I want to keep the circulation list fairly manageable (which is why I haven’t put an RSS link on here) if you are interested in joining the newsletter group, click here.